From brief to live
Gallery
The website
swagholdings.com
Vision, mission and investment approach, stated for the people who check first
From brief to live
Brand system
Prior digital presence
Audiences served
Overview
An investment holding company is judged on confidence. With no digital presence, every prospective investor and partner was forming an impression from nothing, which is worse than forming one from something imperfect. The fix was not elaborate, it was fast and correct.
Challenge
No prior digital presence, limiting credibility with potential investors at exactly the moment credibility mattered.
Objectives
A professional online identity. Vision, mission and investment approach clearly stated. Live in days, not months.
Discovery
One session to establish how the firm invests, who it wants to hear from, and what a serious investor needs to see in the first ten seconds.
The solution
Informative, credible and built around how the firm actually invests.
1 weekto launchVision, mission and approach stated plainly for investors and partners.
A consistent visual system applied across the site.
1brand systemStructured so portfolio companies and updates can be added later.
Gallery
Vision, mission and investment approach, stated for the people who check first
Technology
Timeline
Day 1
Positioning and audiences agreed.
Day 2 to 4
Design and development.
Day 5 to 6
Copy and refinement.
Day 7
Published and handed over.
Business outcome
The firm gained the professional online presence its business required, established in a week rather than a quarter, and can now point investors and partners somewhere that reflects how it actually operates.
What we carry forward: Speed is a deliverable. For a firm losing credibility every week it stays invisible, a good site in seven days beats a perfect one in twelve weeks.
Thirty minutes with a senior partner tells you what a solution would look like, what it would cost and what it would return.
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