From brief to live
Gallery
The website
kampungfreshmarket.com
Products, outlets and the brand story, live in time for the launch event
From brief to live
Outlets represented
Product launch supported
Deadlines missed
Overview
The chain had a product launch and an event already in the calendar, and no website to send anyone to. A missed launch window costs more than a website does, so the entire engagement was designed around one constraint: be live before the event.
Challenge
A fixed launch date, four outlets to represent, a new product range to introduce, and no existing digital presence to build on.
Objectives
Live before the event. Credible enough to carry a product launch. Structured so it could grow into the operations work that followed.
Discovery
One conversation to establish the product story, the outlets and the launch date, then straight into build. Discovery was deliberately short because the deadline was real.
The solution
Products, outlets and the brand story, built and live in three days.
3 daysto launchThe new range presented in time for the event it was launching at.
Subscriptions collected from day one so the launch built an audience.
Built to extend into the dashboard and automation work delivered afterwards.
Gallery
Products, outlets and the brand story, live in time for the launch event
Technology
Timeline
Day 1
Product story, outlets and structure agreed.
Day 2
Development and content.
Day 3
Published before the launch event.
After
Operations dashboard and WhatsApp automation followed.
Business outcome
The chain launched its ready to eat range with a credible website in place, and brand credibility improved at exactly the moment new customers were looking. The relationship then extended into the operations dashboard and automated customer journeys.
What we carry forward: A fast, honest website that exists beats a considered one that misses the launch. Get live, then improve, and the client sees value in the same week.
Thirty minutes with a senior partner tells you what a solution would look like, what it would cost and what it would return.
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