Constituency served
Gallery
The website
umnolembahpantai.com
Principles, structure and community activity, presented publicly
Constituency served
Leadership tiers shown
Clear structure
Access to information
Overview
Membership organisations run on structure: who leads which wing, who represents which area, and how a member reaches them. When that information lives only in printed material and word of mouth, participation suffers. The site makes the organisation legible to the people it serves.
Challenge
Organisational information scattered and inaccessible, with no public home for leadership structure, principles or activities.
Objectives
Present hierarchy clearly. Document principles and activities. Give constituents one reliable place to look.
Discovery
We mapped the organisational tiers first, because a structure page that is wrong is worse than no structure page at all.
The solution
Leadership and divisions presented clearly and navigably.
The organisation's position documented in one authoritative place.
Events and community work recorded with photographs.
A credible home constituents and media can rely on.
Gallery
Principles, structure and community activity, presented publicly
Technology
Timeline
Week 1
Hierarchy and content mapped.
Week 2
Design and development.
Week 3
Activities and principles documented.
Week 3
Published.
Business outcome
Leadership structure, principles and community activity are now public and clear, giving constituents and media one reliable source and the division a presence that matches its role.
What we carry forward: For membership organisations, clarity of structure is the product. Get the hierarchy right and everything else on the site becomes easier to place.
Thirty minutes with a senior partner tells you what a solution would look like, what it would cost and what it would return.
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