Audiences served
Gallery
The website
yayasantza.org
Past events and community programmes, documented for volunteers and donors
Audiences served
Month to visible impact
Programmes documented
Home for the mission
Overview
The foundation runs real programmes with real community impact, documented in photographs and reports that lived nowhere public. Volunteers could not find how to join, donors could not see where money went, and partners had nothing to evaluate. The website exists to close all three gaps at once.
Challenge
Limited online presence made it difficult to communicate the foundation's mission. Existing platforms failed to showcase community work or engage audiences.
Objectives
Show the work honestly. Make volunteering easy. Give donors and partners something concrete to evaluate.
Discovery
We started from the three audiences and what each needs before they act: volunteers need the next event, donors need evidence, partners need credibility.
The solution
Simplified sign ups so that interest turns into attendance.
Past events and community work presented with photographs and outcomes.
Improved accessibility for the people evaluating whether to support the work.
3audiencesStructured to carry online campaigns as well as physical events.
Gallery
Past events and community programmes, documented for volunteers and donors
Technology
Timeline
Week 1
Audiences and programmes mapped.
Week 2 to 3
Design and development with UX focus.
Week 4
Programme history documented and published.
Month 1
Engagement and visibility increased.
Business outcome
Increased online engagement and visibility within the first month of launch. Volunteers, donors and partners now have one place to connect, and the foundation's credibility matches the work it has been doing all along.
What we carry forward: For non profits the website is not marketing, it is infrastructure for trust. Show the work, make the next step obvious, and the audiences arrive on their own.
Thirty minutes with a senior partner tells you what a solution would look like, what it would cost and what it would return.
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